What if I am only interested in a few EU countries?

EU trademark registrations cover the whole of the EU so it is not possible to pick and choose the countries you wish to cover. If you are only interested in a one or two EU countries and do not plan on expanding at any point, it might be cheaper to file national application, or if there are several countries, an internation registration under the the World Intellectual Property Organisation (WIPO) Madrid Protocol designating the countries and categories of choice.

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